United

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from people’s beliefs

Archive for April, 2011

The power of creativity for social good

April 26th, 2011 | Blog

“Global institutions are pouring trillions of dollars into what they hope will be sustainable investment that will help save the planet. But what about brands? What are they and their
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Don’t tell me you’re kind, show me

April 11th, 2011 | Blog

Consumers want brands to stand for something positive. Just check out Trendwatching.com’s ’11 Crucial Trends for 2011’ (you can read them here http://trendwatching.com/briefing/ ), five of which are directly related
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Where next for capitalism? A famous capitalist speaks.

April 11th, 2011 | Blog

‘The capitalist system is under siege. The legitimacy of business has fallen to levels not seen in recent history. Companies are trapped in an outdated approach to value creation.’ Not
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